Special K Resolution Challenge: What Will You Gain When You Lose?

Are you starting a new resolution for the new year? If so, you’re one of the many that will be. The top New Year’s resolutions are losing weight, quit smoking, exercise more and of course, save money.

This year, I’m not making any resolutions.


I’m simply making small changes in my life in hopes of keeping those changes to live a better life and be a better person.  Instead of losing weight, I’m interested in gaining self-confidence.  You see I’ve gained a little over twenty pounds in the last year (I’d like to blame blogging for that. Ha!) and I haven’t been able to feel confident in the clothes I wear let alone feel confident in my own skin.

So this year I plan on taking the Special K challenge in “What will you gain when you lose” with a few of my blogging buddies: Emily McKhann from TheMotherhood, Kimberly Coleman from Mom in the City, Jen Rabulan-Bertram from Next Kid Thing and Amy Oztan from Selfish Mom.

About the Special K Challenge:

For many women, the start of the New Year can herald daunting thoughts of weight loss. A new Special K® brand marketing campaign encourages women to rethink their resolutions and imagine what they will gain when they achieve weight-management goals in the New Year, rather than focus on numbers on the scale.

Times Square Studios will showcase a larger-than-life scale, giving those passing by the opportunity to step up and find out exactly what they have gained. Rather than a number, the scale will provide an inspirational word or phrase that encompasses the emotional benefit of achieving a goal. Will it be new-found confidence, courage, sass, or pride in themselves and their accomplishments?

In addition to seeing their gain at their feet, it will be broadcast on the “big screen” in Times Square for all to see, and participants will have the opportunity to be a part of the next Special K® commercial. People will also be able to interact with the campaign on www.SpecialK.com Special K® brand Facebook page. Attendees will also receive coupon books, samples of Special K® cereal and snacks and T-shirts while supplies last.

Want to join me?


Monday, January 3, 2010
Time: 2-5 p.m. EST (I’ll be there from 3-4pm)


Times Square Studios
1500 Broadway
(Between 43rd and 44th Street)
New York, NY 10036

On Facebook, “like” them so you can follow Special K’s “Gain Tour”. After New York City, they’ll be stopping by Chicago and Los Angeles.

Got an iPod Touch, iPhone or Droid? There’s an app so you’ll always be alerted with tips, diet plan and recipes from Special K.

Photo credit: Special K

Disclosure: I am being compensated for participating in the Special K event. As usual, all opinions are my own.


  1. This is awesome!!! I really wish I could be there to join you all.

  2. I am really going to try to attend this event. I know it’s going to be awesome!

Speak Your Mind